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the veronica scripts is a
and it's time for a new logo
BOLD BRANDING
for small businesses
I started my business in 2018 with one logo, no brand colors, and a pretty shabby website. Take it from me - incomplete branding holds you back. I had no way to create marketing materials, no way to represent myself on digital platforms, and no way for anyone to recognize me as a reputable business.
In 2020 I decided to completely re-brand. I changed my business name to The Veronica Scripts, I created new logos, I stuck to consistent colors, and I re-vamped my website. I loved every second of it.
When we launched The Borrowed & Blue Project, I designed (then re-designed) all our branding and our website. Now I'm offering the same services for other small businesses interested in improving their branding and online presence.
style
the aesthetic
I personally believe that the best branding derives from the visuals and concepts that are inspired by you. Your personal interests and passions are woven so deeply into the small business you've created and they should be represented in your branding.
When I re-branded my business, I drew inspiration from architecture I loved, clothing that drew my eye, and travel locations I wanted to visit one day. As I created my own branding, I referenced this inspiration continuously to help my designs stay on track and consistent.
When working with branding clients, the first step I always take is to create a mood board. I'll ask you to cultivate a Pinterest board full of things that truly inspire you and together we'll build a style profile that really represents who you are and what you bring to your business.
Your branding, colors, logos, and overall visual aesthetic will be based off the style profile we compile for you.
process
how it works
Each branding package is separated into stages to ensure that each aspect of your branding receives the time and attention it deserves.
The first step in every branding experience is the mood board and style profile creation. This process requires specific input from the client to build a comprehensive style profile that all further branding will be built off of.
From the style profile, we'll work together to create 5 brand colors that represent your brand's creative aesthetic and will drive the remainder of your branding creation.
Each package includes different options for sketches and editing. I will send you several options for each of your logos and you will have the opportunity to choose and edit each one. We will work collaboratively to find the logo style you love in order to properly represent your small business.
Each available package requires a $100 retainer that is non-refundable to book. Please see below for all the final payment deadlines.
small business branding packages
petal
tier 1 package
The Petal Package is for small businesses interested in refreshing their branding for social media posting, packaging, and more. It's a perfect solution to quickly and seamlessly branding your small business.
The package includes:
- A 1 week process to create and approve a mood board and style profile that is inspired by your brand and your vision
A 3 week process to create:
- 3 brand colors (with hex codes for easy reference) inspired by your mood board
- 1 main logo for your brand (3 initial drawings, 3 edits included in this package)
- 1 brand font
investment
$250
$100 non-refundable retainer required upon booking and final payment due 1 week after style profile completion
bloom
tier 2 package
The Bloom Package includes everything in the Petal Package with added elements. This package is perfect for a small business interested in a full branding experience to make their brand recognizable and stand out.
The package includes everything in the Petal Package and a 4 week process to create:
- 5 brand colors (with hex codes for easy reference) inspired by your mood board
- 1 main logo for your brand (5 initial drawings, 5 edits included in this package)
- 1 alternative logo for additional use (5 initial drawings, 5 edits included in this package)
- 1 sub-mark logo for additional use (5 initial drawings, 5 edits included in this package)
- 2 brand fonts: a main font and a sub-font
investment
$400
$100 non-refundable retainer required upon booking and final payment due 1 week after style profile completion
flora
tier 3 package
The Flora Package creates an entire identity for small businesses and a unique experience for clients. It includes marketing materials for packaging, marketing, and social.
The package includes everything in the Bloom Package and the below deliverables:
- Business cards for the business
- 2 packaging inserts for shipping (thank you notes, discount code notes, etc)
- Up to 5 social media highlight covers
investment
$550
$100 non-refundable retainer required upon booking and final payment due 1 week after style profile completion
DIGITAL WEBSITE PACKAGES
All website packages are for Wix websites only. Website packages vary in price based on whether or not I have created your branding. If your branding has been done by another designer, the pricing for website packages increases due to my lack of familiarity with your branding. All website packages include both desktop and mobile design.
ROOTS
tier 1 package
The Roots Package is a tier 1 website building package for small websites that need a visual refresh. This package is intended for small businesses that have a pre-existing website that needs a re-design.
The package includes:
- A visual re-design of the website using brand logos and colors
- New menu, new header, new footer, and homepage redesign
- New subscription lightboxes
investment
VINE
tier 2 package
The Vine Package is a tier 2 website building package for small businesses that need a complete website build or re-build.
The package includes:
- Website mapping for client to approve prior to re-design
- A fully designed homepage, header, and footer
- Up to 5 additional pages, designed with consistent elements, colors, and imagery
- Up to 3 newly designed lightboxes
- A full organized user-friendly menu
investment
wildflower
tier 3 package
The Wildflower Package is a tier 3 website building package for small businesses that need an extensive website build or re-build.
The package includes:
- Website mapping for client to approve prior to re-design
- A fully designed homepage, header, and footer
- Unlimited pages, designed with consistent elements, colors, and imagery
- Unlimited newly designed lightboxes
- A full organized user-friendly menu
- Branded elements for your website pages (PNG files designed by me to enhance your site's design elements)
- 3 designed marketing emails to send to your mailing list when you choose
investment
with my branding
$200
$100 non-refundable retainer required upon booking and final payment due 1 week prior to re-design begins
with my branding
$350
$100 non-refundable retainer required upon booking and final payment due 1 week after website-mapping is approved
with my branding
$500
$100 non-refundable retainer required upon booking and final payment due 1 week after website-mapping is approved
with third party branding
$250
$100 non-refundable retainer required upon booking and final payment due 1 week prior to re-design begins
with third party branding
$415
$100 non-refundable retainer required upon booking and final payment due 1 week after website-mapping is approved
with third party branding
$575
$100 non-refundable retainer required upon booking and final payment due 1 week after website-mapping is approved
plus ones
Plus Ones are add-on packages that can be purchased separately for heightened branding. These packages are perfect for small businesses that want to invest in small branding packages but need additional content. Plus Ones can purchased at any point in time during the branding process or after it's been completed.
for the 'gram
digital package
This add-on is perfect for digital use on your social media accounts. The add-on includes:
- Up to 5 highlight covers for Instagram
- 3 Canva social media templates for posts and stories
$110
one time payment due upon purchase
mini-marketing
marketing package
This add-on is for small businesses that wanted to add onto their branding with marketing. The add-on includes:
- 3 email marketing templates (Wix templates)
- Business card design
$90
one time payment due upon purchase
happy mail
mailing package
This add-on is perfect for small businesses who want to improve their mail packaging and printed marketing. The add-on includes:
- Shipping sticker design
-Shipping tape design
- Design of up to 3 package inserts